Plus size segment has been witnessing growth for the
last many years and thus brands like Fabletics and
Nike are coming up with exclusive plus size lines in
activewear also. With extended sizes and exclusive
plus-size collections, activewear brands are demonstrating
that fitness garments aren’t limited to one body type.
Fabletics, the online activewear brand co-founded by Kate Hudson, informed that it is adding extended sizes to its existing clothing line. The company now includes sizes XXS to 3X for its range of performance apparel, including leggings, sports bras and jackets. The new plus size collection includes contrast-colour side panels for contouring, a flattering seam curvature, precise fit and optimal fabrications. Additional product enhancements include wider bands with adjustable straps, better bra top closures for added support and power mesh fabrications for breathability. The collection, which is sold on Fabletic’s website, includes more than 30 garments, like tanks, joggers and crop tops.
Nike is also making moves to expand its activewear sizes. The sports retailer dropped its first plus size collection in March, which features a variety of garments for women sizes 1X to 3X. The collection, which features upward of 50 garments, includes performance fabric features like Dri-FIT, Nike’s advanced body-mapped cooling technology and flat seams for unrestricted body movement. The collection is available on Nike.com and in select retailers in Western Europe and North America.